
Public services in the Northern European market are under-digitized and often inefficient. PubliX Group AB exists to change that. We believe the future of public services lies in agile, digital innovation — developed by people who care deeply about their area of expertise.
We unite entrepreneur-led companies with one shared ambition: to improve public services through digital innovation and efficiency. Rather than acting as a holding company, we function as an accelerator — helping our companies scale faster through shared resources, joint knowledge, and operational support.
How we work




“Partnering with PubliX Group AB gives us the strategic support we need to grow — while allowing us to focus on what matters most: empowering care providers and improving lives.”
Mattias Lind
Founder & CEO, Tidvis


Embrace Safety's core product, EMBRACE, is a powerful yet easy-to-use platform used by municipalities, police authorities, and other organizations in their daily crime prevention and safety promotion work. What sets Embrace Safety apart is not just the software, it's the combination of a powerful analytical tool with continuous knowledge support and a genuine partnership approach. Municipalities and authorities don't simply get access to a system, they get a dedicated team that offers guidance, training, and expert support to ensure real, measurable impact in local communities. With this partnership, PubliX Group further strengthens its portfolio of vertical, mission-driven SaaS companies serving the public sector in the Nordics.
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Whether you’re building digital solutions for the public sector or just curious about how we work — we’d love to hear from you.